Stellantis has unveiled plans to revamp its 12 North American products and introduce 11 new models as part of a $96 billion global business strategy revealed at an investor summit in Auburn Hills, Michigan. The company aims to focus 60% of its global investment on North American brands and products through 2030, citing significant growth opportunities and brand resilience in the region.
The company’s worldwide lineup will feature 60 new car models, spanning from traditional combustion engine vehicles to fully electric options. Stellantis will also enhance its technological capabilities, engage in joint ventures with other automakers, and optimize its manufacturing capacity, with 50 models slated for substantial upgrades.
In North America, Stellantis plans to expand its hybrid offerings, introduce new pickup trucks, a compact van, and seven affordable vehicles. CEO Antonio Filosa highlights the strong market presence of Jeep, Ram, Dodge, and Chrysler as key drivers for future growth, aiming for a 25% revenue increase by 2030 with an adjusted operating income margin of 8-10%.
The automaker is striving to increase its North American market coverage from 60% to 90% while enhancing cost competitiveness. Stellantis has set a target to save $4.8 billion within its North American portfolio by 2028. Tim Kuniskis, overseeing the North American brand portfolio, emphasizes the growth potential of Jeep, Ram, Dodge, and Chrysler in expanding market segments.
Kuniskis outlines plans to enhance the Pacifica lineup, introduce three new crossovers below the Pacifica, and refresh the Durango under the Dodge brand. Stellantis aims to strengthen its presence with new models and expand into previously untapped market segments. The company is also focusing on building partnerships and investing in global platforms, powertrains, and cutting-edge technologies to drive growth and innovation.
In a shift from the past strategy, Stellantis plans to concentrate its investments on key profitable brands like Jeep, Ram, Peugeot, and Fiat, while exploring opportunities for contract manufacturing with Chinese automakers in Europe and collaborations with other industry leaders. The company aims to achieve significant cost reductions and revenue growth in Europe, aligning with its global expansion and sustainability goals.