Bell Canada’s parent company, BCE, has officially announced the reduction of 690 positions as part of a restructuring initiative that commenced late last year. Among the job cuts are approximately 230 unionized roles, with employees being given the option of voluntary separation packages. BCE stated in an email to CBC News that these changes are integral to their ongoing business operations and are linked to various strategies, including transitioning customers to a more robust and easier-to-maintain fiber network, as well as continuous operational efficiencies.
Last November, Bell eliminated close to 700 positions, primarily non-unionized management roles nationwide. In October of the same year, BCE revealed plans to achieve $1.5 billion in cost savings by 2028 through comprehensive companywide transformation and a sustained focus on operational efficiencies.
In 2024, BCE downsized its workforce by nine percent, impacting around 4,800 jobs, while also divesting numerous radio stations and discontinuing several TV newscasts. This move followed the reduction of approximately 1,300 positions, equivalent to three percent of its staff at the time, in June 2023. BCE recently reported a profit of $616 million for its latest quarter, compared to $630 million in the preceding quarter of 2025.
During an earnings call, BCE’s CEO, Mirko Bibic, announced an increased revenue target for the expanding AI business, aiming to construct a cluster of data centers. BCE now anticipates generating about $2 billion in revenue from its AI-powered enterprise solutions by 2028, up from the initial goal of $1.5 billion over three years. The company views AI-powered enterprise solutions as a critical component of its three-year plan, alongside fiber, wireless, and digital media services.