Tim Hortons has made a commitment to hire approximately 10,000 local workers, reducing its dependence on the temporary foreign worker program. The popular coffee chain has hosted 400 hiring events in March and April and plans to continue hiring local team members throughout the year.
This shift marks a change for Tim Hortons, which previously utilized the temporary foreign worker program due to a labor shortage following the COVID-19 pandemic in 2021. The company emphasizes its dedication to hiring from the communities where its restaurants are situated.
According to Tim Hortons, only 3.6% of its restaurant workforce, equivalent to 4,000 employees, are part of the temporary foreign worker program. These employees are specifically hired in areas with documented labor shortages.
The federal government increased the proportion of temporary foreign workers that businesses could employ to 20% in 2022, with certain sectors allowed up to 30%. However, this percentage was reduced back to 10% in 2024. Tim Hortons advocated for the program’s retention to address staffing challenges in the restaurant industry.
As youth unemployment rises, Tim Hortons has indicated that lobbying efforts are no longer necessary. Recent records show that discussions on immigration policy are no longer a focus for Restaurant Brands International, Tim Hortons’ parent company.
In a strategic move, Tim Hortons announced plans to open 80 new restaurants and renovate 400 cafes by the end of the year. Ontario is set to receive the majority of new locations, followed by Alberta and Quebec.
The coffee chain’s expansion coincides with Dunkin’s return to the Canadian market. Montreal-based Foodtastic secured a deal to bring Dunkin’ back to Canada after its departure in 2018. Tim Hortons clarified that its expansion plans are part of a long-term investment strategy.
Experts suggest that Tim Hortons’ recent actions are likely responses to Dunkin’s re-entry into Canada. While Tim Hortons appeals to an older demographic, Dunkin’ could attract a younger customer base. Maintaining a focus on Canadian roots and community investment may be Tim Hortons’ strategy to compete effectively.
The promise to support local communities and address youth unemployment concerns could strengthen Tim Hortons’ position amid increasing competition in the coffee market.