Toronto romance writer Lily Chu incorporates an “audio edit” technique by having her computer read her books aloud while she engages in daily activities to enhance the immersive experience for her audience. Chu, known for releasing her novels as audiobooks prior to print editions, caters to the vast multitasking segment of listeners. A recent report by BookNet Canada reveals that 81% of respondents enjoy audiobooks while working, commuting, or doing household chores.
Chu penned her debut novel, “The Stand-In,” during the 2020 pandemic, which was later published by Audible as an “audio-first” before transitioning into print. With a growing partnership with Audible, Chu recently launched her sixth book, “Just Kiss Already,” following the trend of romance literature transitioning from traditional reading to auditory consumption.
Romance is rapidly gaining popularity in the audiobook realm, fueled by the pandemic-induced isolation and the desire of women seeking escapism without guilt while multitasking. Audible’s Head of Global Consumer Content, Diana Dapito, notes that romance stands out as one of the fastest-growing genres on the platform, with a significant portion of Canadian listeners favoring it.
The preference for audiobooks has seen a substantial increase, doubling from 8% in 2020 to 16% in 2025, as reported by BookNet Canada. Despite mysteries and thrillers leading the audiobook genre preferences, romance secured the fourth position, reflecting the evolving landscape of audio storytelling. Amanda Cupido, an executive podcast adviser, believes that the pandemic marked a pivotal moment for audio content, fostering connections and reducing feelings of isolation.
Romance novels, often labeled as frivolous or taboo, have long faced societal stigma, according to Sarah Wendell, co-founder of Smart Bitches, Trashy Books. Wendell emphasizes the private exploration offered by immersive audio experiences, providing a safe haven for listeners to delve into sensuality without judgment. The increasing popularity of the romance genre has shifted the narrative, making encounters with fans more common than critics.
Angelina Rocca, a Canadian romance audiobook narrator, highlights the appeal of romance audiobooks for their cinematic quality, enhanced by sound effects and vocal nuances that prioritize women’s pleasure and perspectives. The emotional depth and character connections facilitated by narrators play a crucial role in elevating the genre. Despite lingering stigma, the genre’s current surge in popularity encourages individuals to embrace romance audiobooks as a means of personal exploration and support for artists in the industry.